Some bloggers will seize on loopholes in the evaluation mechanism to mislead consumers, deliberately create negative public opinion for businesses, or use bad reviews as chips to extort money. The influence of "Internet celebrity" bloggers visiting shops is becoming increasingly strong.
Full-time or part-time shop bloggers have become a career choice for many young people. The number of Douyin Life Service Shop Exploration Data Report exceeded 2022.1235 million in 11, and the cumulative number of store exploration videos exceeded 965.<> billion.