silent luxury refers to simple garments that do not have any logo or detail characteristic of a specific firm, but whose cornerstone is quality. Faced with the excess of logomania prevailing in past collections of firms such as Chanel, Balenciaga or Gucci, silent luxury has become a trend this 2023.
This trend seeks to make a difference with respect to 'consumerist' luxury and is vindicated by a return to the original values of luxury. The goal is not the demonstration of a certain status, but the pursuit of excellence. In short, the authentic struggle for craftsmanship and unique fabrics.