Married people who have affairs find them very satisfying, express little remorse and believe that the cheating did not harm their otherwise healthy marriages. Researchers surveyed nearly 2,000 active Ashley Madison users, before and after having affairs.

Participants sought affairs because they wanted exciting, novel sexual experiences, rather than out of a need for emotional satisfaction. Fundamental problems with the relationship, such as lack of love or anger toward a spouse, were among the least cited reasons for wanting to cheat.Having good marriages didn't make cheaters more likely to regret affairs.