Teresa Fernández-Valdés, co-founder of Bambú, was abandoning ship. After the business decision, a purely personal one.

He hesitated a lot, he confesses, but stayed: "I saw the opportunity to do new and different things to what we had done until now" The key is to make series for people on the street, not to get prizes, he says. The series that work best internationally are those that reach the general public.