Chen Li, a reader in Shantou City, Guangdong Province, found that some well-known bloggers with a large number of followers were swearing. Chen Li said that some of the more popular videos also have netizens sending barrages, and whenever bloggers say dirty words, the barrage will be repeated.

Ouyang Min, associate professor at the School of Journalism and Communication of Wuhan University, said that on the one hand, it may be that they have developed the habit of swearing in their lives.