MPs voted unanimously on Wednesday on a cross-party bill to regulate the criticised influencer sector, ahead of a likely final adoption in the Senate on Thursday. Accusations of fraud or scams, promotion of ineffective or dangerous remedies, non-explicit partnerships: the actions of some of the influencers have placed the entire environment in the sights of authorities and legislators.
"Commercial influence is too often used to circumvent the bans on advertising," regretted one of the authors of the text, MP Stéphane Vojetta.