The Saint Laurent brand, which belongs to the Kering group, announced the creation of a film production company. She will make her debut at the 76th edition of the Cannes Film Festival with the film "Strange Way of Life" by Pedro Almodóvar.
The company is also expected to work with David Cronenberg and Paolo Sorrentino. In 2022, Saint Laurent achieved a turnover of 3.3 billion euros, up 33% compared to the previous year. The brand has not specified how much money will be invested in the films it intends to produce.