At the time of writing, the well-known animated film "Spider-Man: Across the Universe" had a box office of 5 million yuan in 1 days of release in the mainland. The Beijing News interviewed Professor Zhi Fina of the China Academy of Arts to explore the reasons behind the cooling of Hollywood films.

She said that Hollywood films are "routine, less innovative, or the point of innovation is different from the audience's expectations", and at the same time, "the quality and special effects of domestic films are improving"