In the crowded monuments and scenic spots, Hanfu lovers in fluttering clothes travel together, rolling up a wave of dressing trends, but also allowing Hanfu merchants to share the traffic dividend. With the development of the Hanfu industry, a series of businesses such as clothing sales and leasing, photo shooting and editing, and makeup and props have been born and expanded.

At the hottest time of the market, the number of Hanfu experience halls in Beijing once reached more than 50, but now it has shrunk to less than 10.