Google is the global gateway to information in any mass market. Through its search engine and its aggregator, it prioritizes what type of content citizens consume.

Instead of ensuring relevant and truthful information, it has become a sieve of misleading or directly false headlines that elevates in the market supposed media dedicated to clickbait. The implications for the advertising business, the media's main source of revenue, are particularly damaging. Digital portals that are directly dedicated to misinforming or publishing false texts receive an abysmal amount of traffic from Google.