The decline of digital media that believed to reinvent journalism: "Our power was amazing" "The algorithm has been weighting clicks more, and that is a window to sensationalism," says David Esteve, audience specialist at Marfeel. "Google has it in its power to decide if it wants to inform or entertain," he adds.

"If your goal is to entertain, you're doing it right; if it is to inform, already," he says. "There is no human intervention that depends on machine learning"