British artist Damien Hirst sold over 5,500 paintings for a total of $20.9 million. Buyers had to use an AI tool where they themselves chose color, size and shape.
The buyers, in turn, could choose to receive the artwork in physical form, as an NFT or as both. Cecilia Blomberg, art critic and reporter at Swedish Radio, believes that it is primarily the artist's name that sells, rather than the AI technology itself. "If the art world has defined it as art, it is the idea itself that is art," she says.