From 2021, the first position in the proportion of the children's book market will be replaced by popular science encyclopedia. New books that focus on scenes, stories and comics have begun to increase.

Popular science reading products are upgraded and re-interacted with new media. The "Academician Unlocks Chinese Technology" series, which is familiar to young readers, has been released more than 2023,1 copies since its launch in January 20, with a circulation code of up to 1000 million.