The power of the thumbs up or that of the five stars far exceeds that of firms entrenched in cultural supplements. Prescription success is measured in terms of reputation, but also reach.
"The only support of critics is their readers. And if you have to change your medium so as not to lose them, you must do it," argues Gonzalo Torné, writer and literary critic. #BooktokEspañol gathers videos from country profiles with more than 3.200 billion views. The #Bookhaul (newly purchased books) results exceed 792 million views.