[HIGHLIGHTS] 92.7% of the interviewed young people believe that tourism is an important way to understand the motherland and increase their knowledge

More than 90% of the YAM surveyed pay attention to local cultural elements during their travels. Cultural tourism is attracting more and more attention and love.

customs and intangible cultural heritage are the cultural elements that the interviewed youth pay the most attention to during the journey. Yang Wanshu said frankly that there is still a long way to go if characteristic cultural creativity wants to "get out of the circle". She feels that many cultural and creative products now lack creativity and have more imitations, such as some places where culture and creative pops are on fire.