Chinese e-commerce platforms such as Shein or Temu are growing rapidly. The development is unstoppable, warns entrepreneur Alexander Graf.
The established online retailers had "largely failed" and the aggressive newcomers do not abide by Europe's rules. Chinese retailers are now attracting millions of people in Europe and are even competing with the US giant Amazon. Since last fall, the Temu app has been almost permanently at number one in the download charts in the USA, and the brand is also slowly becoming better known in Germany.