[HIGHLIGHTS] (m+) Maserati boss Davide Grasso: "It's much harder to sell cars than shoes"

Davide Grasso took over as Maserati CEO in 2019. The fashion executive of Converse and Nike was to turn things around.

Here he describes what he has experienced and where he still wants to go. Manager Magazine Plus and Harvard Business manager+ in one package. All m+ and HBm+ content on the manager-magazin.de page and in the manager Messages app. The content of the printed magazines incl. e-paper (PDF)Try it for one month for € 0.99. Can be cancelled at any time.