"Stealth wealth" is the style among the very richest – which is about being expensive but toned down. Recognizable luxury brands and clear logos don't fly in the finer rooms, as shown in the premiere episode of Succession's fourth season.
"Stealth Wealth means "stealthy wealth", says Justina Hüll, former fashion journalist and today reporter at SVT Nyheter. May come from the 1700s when the French monarchy fell, says Hück.