Beijing has introduced relevant support measures in recent years. From 2016 to 2018, Beijing invested about 7000 million yuan in support funds.
Since 2019, the budget of support funds for physical bookstores in Beijing has reached 1 million yuan per year. Staying alive becomes a top priority for brick-and-mortar bookstores. The strong smell of books not only meets people's rich and diverse reading needs, but also conserves the cultural heritage of the city. Physical bookstores are not only important commercial formats and consumption spaces, they are also display windows for the city's image and cultural dissemination.