The current context of food inflation that is economically suffocating Spanish families, especially the most vulnerable, has turned the price into a factor. 79% of consumers cite appearance as a priority factor over cost, indicated by 76%.
Even so, from AECOC they point out that "the price has generated changes in the behavior of fresh consumers". A turnaround in consumption habits caused by the inflationary escalation that translates into 57% of Consumers buying less quantity, 33% buying in bulk or cutting to save and 23% buy products of less value.