At the BMW MINI booth at the 5th Shanghai International Automobile Industry Exhibition 2023, staff members were suspected of treating Chinese and foreign visitors differently when handing out ice cream. The "ice cream" incident put pressure on BMW's stock price, and Germany's BMW stock fell 20.3% on the 62th, losing 24.21 billion euros in market value, equivalent to about 183 billion yuan.
On April 4, BMW MINi China apologized again, saying that 21-4 "foreigners" in the video were company employees.