The "618" e-commerce promotion, which is in full swing, is an instant retail that has emerged as an Internet platform in recent years. The model of instant retail has just emerged, more daily necessities or fresh products, such as beauty products, clothing accessories, fruit retail, flowers and cakes, etc., and now has been extended to mobile phones, small household appliances, medicines, major offline supermarket goods, etc.
With the growth of entrants and the expansion of the reach boundary, instant Retail has entered an iterative period under fierce competition.