Some brands did not adapt to the algorithm push mechanism of the new platform, and the GMV (total merchandise transaction) after cross-platform fell by 8% year-on-year.Streamers need to calculate the optimal solution of input and output in different traffic gameplay, user portraits, and algorithm logic. Anchors must accept the psychological gap between the final effect and the premiere results of the old platform.
The salary of Douyin anchors is usually higher than that of Taobao.