Coupang Eats recently declared that it would not charge delivery fees. This time, Baedal Minjok, the industry leader, has countered with a free delivery service. First of all, from the consumer's point of view, it is good for now, but some say that the missing delivery fee may become a burden in the wrong place, so we need to keep an eye on it.

This is reporter Kim Soo-young’s report.


The delivery industry has boomed since the coronavirus outbreak. The food delivery transaction volume, which was worth KRW 9.7 trillion in 2019, has grown explosively to KRW 17.3 trillion in 2020 and KRW 26.2 trillion in 2021.

As we order more, the delivery fee continues to rise, and the burden has increased to the extent that in over 30% of cases, the basic delivery fee per order is 3,000 won.

[Jeong Yoon-ju/Yangcheon-gu, Seoul: Even if you are hungry and want to order something, when you see the delivery fee, you may think, 'I'll just eat it at home' and turn off the phone.]

In the end, the delivery food market declined last year as consumers, annoyed by the pandemic and high delivery fees, left. For the first time, there was negative growth.

This is the background where three delivery app companies, feeling a sense of crisis, are competing to reduce 'delivery fees'.

Coupang Eats, a latecomer, first declared a delivery fee of '0' won for bundled deliveries, and less than a week later, Baedal Minjok, the leading company, countered by saying that it would deliver free of charge in the same case.

For example, if you order a menu worth 15,000 won, you had to pay in addition to the delivery fee of around 3,000 won, but now you only have to pay for the food.

[Hong Seok-young/Yangcheon-gu, Seoul: From the perspective of a delivery person, I don't think it's a bad thing because it's good if you don't have to pay a delivery fee... .]

Yogiyodo has temporarily lowered its subscription fee by 2,000 won.

[Lee Young-ae/Professor of Consumer Studies at Incheon National University: Raise other unknown costs, or instead of relieving the burden on consumers, they should now be passed on to business operators, or this type of balloon effect will not occur... .]

It may have the effect of relieving the burden in the short term, but in the long term, the possibility of passing costs on to self-employed people and consumers cannot be ruled out, so management and supervision of changes in platform pricing policies is necessary.

(Video reporting: Daeyoung Park, Video editing: Hyeyoung Choi, Design: Minyoung Kim)