It supported the export of the first shipment of products from the local baby food brand “Miralac” to Africa

Dubai International Chamber opens the Ethiopian market to the UAE “Mars”.

Dubai International Chamber, one of the three chambers operating under the umbrella of Dubai Chambers, succeeded in opening the doors of the Ethiopian market to the Emirati “Mars Food Industries Company”, where the first shipment of the company’s “Miralac” baby food products manufactured in the country was exported to Ethiopia, thus forming a Its first deal on the African continent.

The Dubai Chambers headquarters hosted the signing of a commercial cooperation agreement between Mars Food Industries and Tana Ect Trading, which will undertake the marketing and distribution of Miralac baby food products in Ethiopia.

The Dubai Business Forum, which was organized by Dubai Chambers last year, was an opportunity to introduce Mars Food Industries to the Ethiopian market and its promising opportunities, including the young demographics and the limited availability of ready-made baby foods with adequate nutritional value.

Bilateral business meetings

Dubai International Chamber took the initiative to arrange bilateral business meetings for Mars Food Industries with a group of potential partners in Ethiopia, which ultimately resulted in the signing of an agreement to market and distribute the products of the “Miralac” baby food brand with the “Tana Ect Trading” company, where the first shipment of products was exported. Local baby food brand “Miralac” to Ethiopia.

The Emirati company will receive continued support from Dubai International Chamber, through its external representative office in Addis Ababa, in addition to helping it expand its business in African countries to provide affordable, high-quality baby food.

Corporate support

Director General of Dubai Chambers, Mohammed Ali Rashid Lootah, said: “Dubai International Chamber continues to strengthen its efforts to support companies operating in Dubai to continue success and expansion in promising foreign markets, which enhances the attractiveness of the investment environment that stimulates the prosperity and growth of business in Dubai, and enhances the competitiveness of the emirate’s economy and the sector.” Both private.”

Lootah added: “The success of Dubai International Chamber in opening new markets for local exports reflects the advanced stages achieved by the UAE industry in all fields, especially in the field of quality, competitive prices, and production and operational efficiency. Africa represents one of the most promising foreign markets for the business community in Dubai.”

Vibrant markets

For his part, CEO of Mars Food Industries, Abdul Rahman Al Ameri, said: “The African market has great potential for growth, and we look forward to entering and expanding it, especially in the markets of Nigeria, Ethiopia, Rwanda and Mozambique. Our goal is not limited to selling our products only in these vital markets, but we also seek to establish a healthy future in these countries by providing baby food at the most affordable costs possible, with the highest levels of quality and nutritional value.”

Representative offices

Dubai International Chamber currently operates seven external representative offices on the African continent, including: Egypt, Ethiopia, Ghana, Kenya, Mozambique, Nigeria, and South Africa.

The Chamber’s endeavors to support the international expansion of local companies are in line with the goals of the Dubai Global initiative to establish a strong network of 50 representative offices around the world by 2030, and to help Dubai companies explore new business opportunities across 30 priority markets.