Dubai sets a record number of visitors... and “The Most Beautiful Winter” highlights “adventure tourism.”

The tourism sector in the Emirates continues its exceptional performance and momentum with events

The record numbers for the number of international visitors for the year 2023, announced by a number of emirates in the country, confirmed the leadership of the UAE tourism sector, which continues its exceptional performance and consolidates its position as one of the strategic sectors in building the economy of the future.

This week, the tourism sector in the UAE maintained the momentum of its various events and activities, such as festivals and exhibitions, while the “The Most Beautiful Winter in the World 2024” campaign highlighted the growing attractiveness of “adventure tourism” in the country and the diversity of its options.


Adventure tourism

The “The Most Beautiful Winter in the World 2024” campaign highlighted “adventure tourism” in the UAE and its role in attracting large numbers of local visitors and tourists coming from abroad.

The campaign emphasized that the UAE is an ideal destination for lovers of adventure tourism, due to its natural resources, which provide distinct experiences full of entertainment and excitement amid stunning views of valleys, mountain peaks and charming beaches. The concept of adventure tourism in the Emirates goes beyond the traditional concept of hiking and mountain climbing to a broader space that covers physical activity, interaction with the environment, and other vital activities.


Dubai... record numbers

For its part, the Emirate of Dubai achieved a record number of international visitors it received in 2023, with a total of 17.15 million visitors, an annual increase of 19.4% compared to the number recorded in 2022, which reached 14.36 million visitors.

Dubai exceeded the previous record number of visitors of 16.73 million visitors in 2019, according to the latest statistics issued by the Department of Economy and Tourism in Dubai.

Dubai won the title of Best Global Destination in the Travelers' Choice Awards 2024 from TripAdvisor, the largest travel platform in the world, making Dubai the first city in the world to achieve this achievement for the third year in a row.


Ras Al Khaimah

In turn, the Emirate of Ras Al Khaimah witnessed an outstanding performance in the tourism sector during the past year, achieving a 24% growth in the number of tourists from international markets, an 11.7% annual increase in the hotel occupancy rate in the Emirate, and many distinguished achievements, starting with it being the first destination in The Middle East obtains the “Earth Check” silver certificate, in order to enhance its air connectivity and its record of distinguished events.

The emirate is witnessing the opening of many hotel projects during the period 2024-2025, with a total of 2,377 hotel rooms.


"Fly Emirates"

In the same context, “Emirates Airlines” and the American National Basketball Association “NBA” signed a global marketing partnership contract for several years, according to which “Emirates Airlines” became the official partner of the association, in addition to the “name partner” for the first NBA Cup competition, and the first partner ever for jerseys. Referees in the NBA.

An Emirates Airlines official stated that the carrier's sponsorship budget exceeds one billion dirhams annually, or about 1% of revenues, while its marketing budget generally reaches 3 or 4% annually of revenues.

Emirates Airlines intends to resume operating its flights to the Australian city of Adelaide, where daily service will begin again between Dubai and the capital of the state of South Australia, starting October 28, 2024.


Festivals and exhibitions

As for festivals and exhibitions, they maintained their momentum in attracting participants and visitors during the current week, which witnessed the launch of the activities of the 13th edition of the Sharjah Light Festival, the activities of the 12th edition of the Ras Al Khaimah Art Festival, and the activities of the sixth edition of the Al Ain International Film Festival. While the 53rd edition of the Middle East Watch and Jewelery Exhibition recorded the attendance of more than 75,000 visitors and the participation of more than 500 exhibitors.