A better work-life balance is a topic that Italians are passionate about. According to a recent survey, 55% of Italians are willing to earn less in order to have an extra day off. This percentage rises to 62% in the 25-34 age group. The so-called "short week", now cleared through customs in several countries and the subject of a bill in Italy as well, could revolutionize "life". The research carried out by the Association that brings together the major Italian companies that carry out market research, opinion polls and social research (Assirm) for Confindustria Intellect, will be presented in Milan on the occasion of the 10th Market Research Forum.

The study 'The new relationship with the world of work' shows a context that has been profoundly evolving in recent years, with a significant acceleration during and after the pandemic: 63% of people say they have new expectations and expectations of work, a percentage that rises to 70% in the 25-34 age group and even to 77% among new workers (18-24). "In the world of work," says Matteo Lucchi, president of Assirm, "today, more than in the past, different approaches converge in terms of attitude and sense of purpose. This in itself represents a complexity to be managed, but also an element of enrichment, variability and therefore an intrinsic resource, an element to differentiate and enhance corporate and institutional contexts in the face of new awareness".


Smart working

But what are people looking for today? First of all, a good salary (61%), a priority element in the middle 24-35 and 35-44 age groups, but also fair treatment of employees (58%) and a pleasant and stimulating work environment (58%). Flexibility and smart working are taken for granted by younger people, while older people experience them as a benefit that becomes fundamental for those employed in the tertiary sector. These elements can be found, almost mirror-like, in the reasons that make people more or less satisfied with their current job: among the "incentive" motivations, work-life balance and personal growth are equal (55%), while among the reasons for dissatisfaction, pay that is not always up to par (38%) and stress (26%) stand out.

The most desired jobs

The most sought-after sector by Italians is IT/digital services (38%), followed by marketing (34%) and communication (30%). The podium remains unchanged, but the percentages change considerably depending on the age group, with the very young more marketing-oriented and the
more mature interested more in IT and digital. In terms of desired job positions, sales wins (29%), followed by project management (27%), human resources management (26%), programmer (25%) and finally marketing manager (24%).

Companies' requests

However, workers' expectations and ambitions must necessarily come to terms with the needs of companies, which are not always able to meet them. In fact, the gap between demand and supply of work seems to be widening, especially in terms of basic skills and specific experience in the field, but also willingness to work overtime, be available and manage increasing levels of stress.