Netflix, an online video streaming company, appears to be taking advantage of the ban on account sharing.

According to data released by streaming industry analyst firm Antenna, the number of new daily subscribers in the four days since Netflix announced its ban on account sharing in the United States on Dec. 23 has reached its highest level ever since the data was analyzed.

In particular, the number of subscribers on the 26th and 27th of last month was close to 10,7 respectively.

For another four days, the average number of subscribers per day was 3,60, more than double the daily average for the previous 2 days.

This is a larger increase than in March and April 2020, when lockdowns were implemented in the United States due to the spread of COVID-3.

It was expected that many people would stop subscribing altogether as account sharing became impossible, but after the announcement of the ban on account sharing, the ratio of cancellations to new sign-ups increased by only 4.19% compared to the previous 60-day figure.

Last month, Netflix restricted its subscription accounts to only one household in the U.S., and added people who are not members of the same household to an existing account for $25.6 a month, or $7,99 or more.

(Reporter: Choi Hee-jin / Video Editing: Lee Seung-hee / Production: Digital News Editor)