World's Most Valuable Emirates Brand Outside America

Emirates has ranked fourth in the list of the world's most valuable airline brands and first among carriers outside the US market, according to an update from consulting firm Brand Finance.

The company said in a report received by "Emirates Today", a copy of it, that the value of the brand of "Emirates Airlines" rose by 2% to reach 5.1 billion US dollars), (about 18.7 billion dirhams), noting that the brand of the UAE carrier is the most valuable in the Middle East, and in fourth place in the world after 3 American airlines.

Delta Aviation ranked first as the most valuable airline brand in the world, followed by American Airlines and United in third place, all of which operate in America, the world's largest air transport market.

The Emirates Group recently announced a record profit of AED 10.9 billion for the 2022-2023 financial year ending in March, with revenues of AED 119.8 billion, up 81% from the previous year. The Group's cash balances stood at AED 42.5 billion, the highest ever, up 65% from the previous year, mainly due to strong demand across all business divisions and markets.