How to turn a bad pass into an opportunity? The collaboration between Adidas and Kanye West (or Ye) ended after the anti-Semitic remarks made by the American rapper. German sports equipment maker Adidas is now looking to get rid of its stock of Yeezy sneakers after breaking off its collaboration in October. He announced on Thursday that he would sell part of the stock and donate the profits to NGOs.
"In the last four months, we have been trying to find solutions to know what to do with it (stocks of sneakers). Burning the goods is not the solution," Bjorn Gulden, the group's boss, said at the group's general meeting.
Destroying them, not a solution
"After talking to all the NGOs and many organizations that have been hurt by Kanye, all say no, this is not the solution" to destroy them, added the boss of Adidas.
"What we're trying to do now is sell some of that merchandise and give money to the organizations that are helping us and that have also been harmed by Kanye's statements," he said. Logically, the rapper, who now calls himself Ye, should also receive a percentage of the sale.
- Economy
- Kanye West
- Adidas
- NGO