As more and more consumers want to save a little money, retailers are also offering products to match. They are selling products that have scratches or are a little less marketable at a discount, but they say that the response is good.

This was covered by reporter Je Hee-won.


This convenience store sells canned garlic, potatoes, and paprika at a discount of about 40% compared to the market price.

These are so-called "B-grade vegetables" with uneven colors and shapes, and produce that was discarded because of poor commodity qualities was presented at a low price.

It is a strategy to reduce the burden on consumers in the midst of high prices and help farmers.

[Miri Kim/Convenience store staff: We believe that products that are not perfect in appearance but have the same taste and nutrition can be purchased at up to 40% lower prices, which will help customers who are looking for value-for-money products.]

The same goes for aquatic products.

Squid and shrimp that were scratched during the fishing process are also well received by consumers whenever they are sold at a discount.

[Lee Hannah/Consumer: First of all, the advantage is that it is cheap. It can be thrown away in a barrel because it is slightly wounded. If someone does not consume, it loses its value altogether....]

As the trend of pragmatic consumption spreads with high prices, retailers are increasing the type and quantity of products that were previously perceived as "tremors."

On the other hand, however, there is also the phenomenon of expensive consumption, which is spent lavishly for self-satisfaction.

It can also be seen from the fact that the amount of luxury goods consumed per Korean per person is the No. 1 in the world, and it is difficult to make reservations at this luxury brand restaurant that costs more than 1,10 won for hotel shaved ice and 35,<> won for dinner.

[Lee Bu-hyung/Hyundai Economic Research Institute: During a recession, consumption tends to become extremely divided and gentrified. Corporate marketing that divides into extremes in a wide variety of fields, including consumer goods, is flourishing.]

High-income people are less affected by recessions, so the trend of consumption polarization tends to be pronounced.

(Video Interview: Yang Ji-hoon, Video Editor: Shin Se-eun, VJ: Park Hyun-woo, CG: Jo Su-in)