<Anchor> The subscription economy, in which people pay
monthly to receive goods or services periodically,
is spreading. It used to be limited to a few types of cars, such as milk and water purifiers, but more and more people are subscribing to cars.

This is Kim Kwan-jin.

< journalist>
It is a car subscription service that allows you to choose and ride the car you want for a
certain amount of money.

With a monthly subscription fee of around 100 million won, there is also a service where you can switch between 15 car types per month out of 1 car models.

It's popular because it includes insurance and car tax, and you can cancel your subscription whenever you want.

[Hyung-Joon Choi/Manager of Hyundai Motor Company's Domestic Industrial Strategy Team: When you buy a car, there will be pressure on the initial cost, but (the subscription service) does not have the burden of the initial cost. Everything is done on the mobile app. From reservation to payment to doorstep delivery....]

In overseas markets such as the United States and Europe, subscription services that activate specific functions and options for automobiles are increasing, and in Korea, Kia is introducing an optional subscription system for the EV3 for the first time.

You can also add left and right blinker lighting patterns, remote parking, and high-performance acceleration by subscription.

The consumer electronics industry is also using strategies to encourage customers to continue subscribing to related services after purchasing a product.

[Welfare Cheol/LG Electronics Best Shop Manager: Overall, demand is growing much more steadily than before. In fact, there are a lot of young people these days.]

One of the reasons for the spread of the subscription economy to the product area that was mainly bought and used is the consumer sentiment that values utility.

[Eunhee Lee/Professor of Consumer Studies, Inha University: From the consumer's point of view, they can satisfy their desires, they can use a variety of models, that's fun. The younger generation wants the concept of use more than possession, you can look at it this way.]

As consumption trends shift from ownership to experience, the subscription economy is set to expand further.

(Video Interview: Hwang In-seok and Park Jin-ho, Video Editing: Won Hyung-hee)