The UAE accounts for 65% of the global re-export market

33 tea brands competing in the UAE markets

  • Two main factors that control tea products, the first is the association of the tastes of categories of consumers with famous brands and the second is price competition. Cinematographer: Eric Arazas

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A survey conducted by Emirates Today of major retail outlets revealed that the tea products sector includes 33 major brands, from multiple countries of origin, most notably India and Sri Lanka. The UAE is the world's largest tea re-exporter, with a 65 per cent market share.

Tea Products

In detail, a survey conducted by Emirates Today at major retail outlets showed that the tea products sector of all kinds includes 33 major brands, from multiple countries of origin, most notably India and Sri Lanka.

The survey revealed that five brands had the largest market share in the market, including Lipton, Red Label, Twins, Kozi and Telli, as well as a large number of brands of bottled tea in Dubai.

A large number of companies resort to importing tea without packaging to be packaged in Dubai under different brands, which saves many costs and increases the profit margin for these companies, compared to the cost of importing tea in the form of ready-made packages from abroad, which made a large number of brands, including a famous brand, which can be described as one of the highest spread in the market, working to package most of their tea products in the Jebel Ali Free Zone.

Types of tea

Breakfast tea products are usually a mixture of different types of black tea, which makes it rich in caffeine, so it is used to drinking it during the early periods of the day, while Earl Gray tea is a scented quality flavored with bergamot fruit, an citrus fruit similar in shape to a pear.

The survey showed that the types of tea varied between black and green tea, as well as scented tea, tea with different flavors, as well as types of decaffeinated tea products, and other types intended for periods of the day. The survey also showed that the most expensive tea is organic tea, or what is called "organic".

The tea products sector is controlled by two main factors: the association of the tastes of many categories of consumers with famous brands of tea, in addition to the great price competition, which makes it difficult for new brands to enter the sector.

33 marks

The survey showed that a large number of tea brands in retail outlets are packaged in Dubai, while there are other brands of Indian, Sri Lankan, Chinese, British and Kenyan origin, in addition to varieties whose country of origin is indicated to be from the European Union countries and Russia.

He revealed that the most prominent flavors included in the types of tea in the market include mint, jasmine, cinnamon, saffron, thyme, apple, lemon, cardamom, ginger, wild fruit, orange, peach, berries and mangoes, in addition to Moroccan-style tea, Indian herbal tea products "masala", as well as karak tea, caramel flavored teas, or latte tea.

The types of tea offered vary between black tea, from which there are strong types of bravado, in addition to green tea, as well as scented tea called «Earl Gray», while there are other types classified according to the English system, and some of them are called «break fast» or «breakfast» tea, and another under the name «After Noon», or «afternoon», and another type under the classification «Night», or dedicated to the «evening» period.

Among the teas available at retail outlets are decaffeinated tea products, or DKF, with Tally and PJ Tips being among the most prominent brands that provide this quality.

The survey also revealed that the most expensive price in retail outlets for tea is that which is classified as organic tea, which is grown in the country of origin of the supplier based on natural cultivation methods, without the intervention of any chemicals, whether fertilizers or soil.

The UAE is the world's largest tea re-exporter, with a 65% market share, and DMCC's Tea Centre is one of the first commodities centres established by DMCC in 2005, offering tea storage, blending, packaging and packaging services from the world's top 13 tea producers, in line with its mission to facilitate tea trade for international buyers.

• Tea types vary between black and green tea, as well as scented tea and tea with different flavors.

• DMCC's Tea Centre offers tea storage, blending, packaging and packaging.

Integrated Solutions

Located in Jebel Ali Free Zone (Jafza), the tea centre has facilities that provide more complete and convenient solutions for traders looking to maintain stocks that meet the requirements of importers in the Middle East and surrounding regions. The center provides a variety of value-added services, especially storage, blending and packaging (for bulk tea and tea bags including black, green, flavors and specialty tea).

The tea center has a capacity of 5000,4000 metric tons of unpackaged tea per year, and is designed according to special specifications that ensure a dry atmosphere that helps maintain the quality of tea and protect it from damage, due to its high ability to absorb moisture from the atmosphere, and includes a tea quality and taste laboratory in which a huge number of diverse flavors up to about <>,<> flavors are tested.

Top 5 countries in tea exports

Ahmed Bin Sulayem, Chief Executive Officer and Chief Executive Officer of DMCC, said in previous statements that "up to 65% of the world's tea trade passes through the UAE through warehouse storage and re-exports." The center's data showed that the five most important countries in the world in tea exports are: China, Sri Lanka, Kenya, India and the UAE, noting that the total number of countries to which the UAE exported tea reached 154 countries in 2021.

The Federal Competitiveness and Statistics Center said that the volume of tea trade in the country, according to the latest statistics of the center, reached about 1.859 billion dirhams, including exports worth 968 million dirhams, re-exports worth 128 million dirhams, and imports of about 763 million dirhams.

• 154 countries The total number of countries to which the UAE exported tea in 2021.

• AED 1.859 billion tea trade volume in the UAE.

• A large number of tea brands are retailers packaged in Dubai.