These are not the brands that are spontaneously mentioned to the question "what is your favorite brand?". Yet banks punctuate the daily life of the French between the authorized overdraft, direct debits or deferred, etc. At the top of the top 5 favorite bank brands of the French, which 20 Minutes reveals exclusively, we find Crédit Agricole. The podium is completed by the Caisse d'épargne and La Banque postale. Crédit Mutuel climbs to fourth place while Boursorama Banque, an online entity without a physical counter and which belongs to a bank, Société Générale.
The favorite brand of the French who launched this study with Opinion Way* observes: "Historically, the banking and insurance sectors lacking "brand love" have been progressing in recent years with a special mention for mutualists. " Moreover, here are the three brands that experienced the best growth in 2023 compared to 2022: Banque Populaire (+5 points), Caisse d'épargne (+3) and BNP-Parbias (+3).
And if you are looking for what is the favorite news brand of the French, you fall well, it's 20 Minutes.
* Survey conducted online on 1,300 brands from February 2 to 13, 2023 by the research institute OpinionWay for the Favorite Brand of the French award with a representative sample of 4,900 French respondents aged 18 and over.
Respondents were subjected to a list of brands with their logo and answered 2 questions:
- Which of these brands do you like? (1 answer among 4 possible: I like/I don't like/Neither/I don't know).
- How would you describe these brands? (1 to 7 answers among: is a useful, committed, trustworthy brand, close to me, accessible, quality, innovative, none of these qualifiers)
Trends and growth compared to L'Observatoire 2022 conducted in March 2022 by OpinionWay on 1,300 brands with a representative sample of 4,900 French respondents aged 18 and over.
- Economy
- Bank
- Agricultural credit
- Consumption
- Mark