< anchor>
emphasis on thrift amid
high prices has led retailers to offer cheaper products, smaller in size than before.

Reporter Je Hee-won contributed to this report.

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The convenience store will be selling hamburgers with discounts of up to 80% starting next month.

If you get all the benefits like a card, carrier discounts, and subscription services, you can buy a 3,900 won burger for 780 won.

With burger franchises raising prices one after another, they plan to attract customers with an ultra-low-cost strategy.

[Cho Hyun-jung/Convenience store product planner: Recently, the price increase cycle for major dining items such as hamburgers and chicken has been shortened, so I think customers may feel the pressure. Another competitor convenience store refrigerator.



If you buy one, you get another one, and the shelves are empty.

As more and more customers are looking for 1+1 products, we have diversified our bonus product group, which has been mainly focused on drinks, into processed foods.

The 1+1 product range alone has increased by more than 3% from three years ago.

[Park Young-sun/Gangnam-gu, Seoul: We have a 90,7 won meal ticket. Now there are not many things that you can buy with 7,0 won. In the past, you could still buy sweets, food sweets, and sweets, but nowadays you can just eat (buy) them.]

As the deepening recession led to the spread of extremely low-spending spending behavior, products such as half-bottle wine and salads for 5.<> servings emerged that reduced prices altogether.

There are also signs of "consumption polarization," in which people save on "value for money" and spend the money they collect lavishly on high-priced products and services.

[Lee Bu-hyung/Hyundai Economic Research Institute: If the economy fails to guarantee sustained growth, the phenomenon of differentiation becomes very severe, and the consumption in the middle becomes almost invisible.]

In a recession, the retail industry's invariably low-cost marketing competition is welcome, but it seems to be limited to catching soaring prices.

(Video Editor: Kim Jin-won, CG: Seo Dong-min, VJ: Park Hyun-woo)