Stores that considered them individual practices. She stressed that downloads are differentiated and not fixed

Consumers: Outlets and "platforms" offer discounts in small percentages within their offers

  • Great competition in the retail market has provided more options for consumers. Cinematographer: Ahmed Arditi

  • Suhail Bastaki: "It is difficult to offer discounts in large percentages on all goods, as they are on a number of goods, while they are at lower rates on other goods."

image

Consumers in Dubai reported that outlets and e-commerce platforms offer discounts of small percentages, some of which reached 5%, noting that a sales outlet offered a discount on a product worth only 10 fils.

They told Emirates Today that some outlets and platforms offer discounts to attract consumers under the names of major discounts, while including offers in very small percentages on different products and goods, which makes these discounts useless.

In turn, officials of outlets and platforms considered these practices individual, noting that the reductions include different rates and are not fixed.

In vain

In detail, consumer Mohamed Abdel Ghani said that platforms and outlets announced offers of large discounts, but he pointed out that when shopping, he found the rates of discounts on some products low, as some do not exceed 5%, while others reached 8% or 10% at best.

He considered that these percentages make the discounts useless real, and aim only to attract consumers by reducing the prices of a specific number of goods by large percentages, while the largest number of goods with useless discounts.

Attract

Consumer Mahmoud Hassan said that he was surprised by offers put forward by one of the outlets during the recent period, with an offer on a product that does not exceed the real value of the reduction on its price of 10 fils, when he returned to the original price of the product.

A consumer, who preferred not to be named, said that some platforms specialized in retail trade raise slogans for discount offers in large proportions, but the campaigns include offers at weak and useless rates, such as offering an offer on one of the goods with a discount of 8%, pointing out that these offers only aim to attract consumers under the slogan of offers.

Individual practices

For his part, Dr. Suhail Al Bastaki, Director of Marketing and Happiness Department at Union Coop, considered that offering discount offers in small percentages can be individual practices that do not reflect the larger offers offered in the market.

He pointed out that it is difficult to offer discounts in large proportions on all goods, as the discounts are large on a number of goods, while the discounts are in smaller proportions on other goods.

competition

Faisal Khalid Al Naboodah, Director of Marketing and Relations at Sharjah Coop, stressed the importance of discounts being meaningful to consumers, pointing out that if they are not useful, consumers will refrain from them, and therefore will not benefit the outlets that offer them.

He said that the great competition in the retail markets during the recent period has provided more options for consumers to choose between offers that are suitable for them or that are not feasible.

Wake up

Reggie Olick, director of sales development at an e-commerce platform, said consumers have enough awareness to choose between the most suitable offers on the market.

"With the freedom of competition, offers vary according to the policies of each outlet," he said, noting that "consumers have the final judgment to buy from certain outlets and platforms or resort to buying from other outlets."

Marketing Campaigns

Ibrahim Al-Bahar, a retail expert and president of Al-Bahar Consulting, said that offers that do not provide real and feasible discounts to consumers are classified as marketing campaigns aimed only at attracting consumers through large discounts on a limited number of goods and sufficiency with weak percentages on other goods.

He stressed the need for consumers to be interested in comparing the offers and prices offered in the discounts to choose the appropriate offers, pointing out that the offers that are feasible for consumers are at discounts ranging between 20 and 30%.