UAE flag appears as a three-dimensional work of art
«Emirates Airlines» unveils a new distinctive look for its fleet
The new design is the third version of the official Emirates brand colors. From the source
Emirates, the world's largest international carrier, has unveiled a distinctive new look for its aircraft.
Emirates President Tim Clark said: "Aircraft livery is the most instantly recognizable brand of any airline, a visual representation of our unique identity, proudly showcasing our aircraft across all the cities we serve around the world.
"We are updating our aircraft cladding to keep it modern, without losing key elements of our identity, such as the UAE flag on the tail fin and Arabic calligraphy."
According to Emirates, fans of the aircraft will immediately notice changes in the tail fin and wingtips. In the new design, the UAE flag on the tail fin of the aircraft appears more dynamically and fluidly as a three-dimensional work of art, and the ends of the wings are painted red with the UAE logo in Arabic calligraphy in white.
Passengers on board will also be able to see the colours of the UAE flag painted on the wing tip facing the cockpit.
The name "Emirates" also stands out in gold on both sides of the airframe, in Arabic and English, in a bolder and 32.5% larger image.
On the belly of the aircraft from below, Emirates has maintained its distinctive red brand created in 2005. The Emirates.com website address has been omitted from the new design, which is the third version of the official Emirates brand colors.
The original trim, unveiled with the launch of flight operations in 1985, underwent its first development 14 years later when the airline took delivery of its first Boeing 777-300 aircraft at the Dubai Airshow in 1999.
The first aircraft in the new Emirates cladding, an Airbus A380, exited the hangars of Emirates Engineering at Dubai International Airport this week. Munich will be its first destination on flight EK051 on March 17.
The new cladding will be rolled out to the rest of Emirates' operating fleet gradually, with 24 aircraft expected to undergo a brand upgrade by the end of 2023, including 17 Boeing 777-300ER aircraft. All of Emirates' new aircraft, from the first Airbus A350 to enter the fleet in August 2024, will also come in a new look.
The original Emirates cladding was designed in 1985 by British design firm Negus & Negus. Emirates' design team then designed all aircraft colours. Over the years, the team has designed all the livery carried by Emirates aircraft to promote the airline's sponsorship programmes and for special occasions such as the UAE's Fiftieth Jubilee Liveries and Expo 2020 Dubai.