Are you familiar with the term “content tourism”?
In general, it is a type of tourism that visits locations used in movies, dramas, and animations.
Currently, a theme park in Mie Prefecture is gaining popularity for its "contents tourism" that collaborates with a certain character.
What kind of collaboration is it?
It is a theme park "Shima Spain Village" in Shima City.
Many people, people, people since morning.
Speaking of Shima Spain Village, four years ago, the theme park became a hot topic with self-deprecating PRs such as "I like it empty" and "Waiting time for attractions is almost 0" because it is not crowded.
Access from the city is also bad, and a certain collaboration is playing a role in many people visiting the place that can be said to be a representative of "Suitable Theme Park".
Customer
"Zhouo Sango-chan"
"I came because Zhouo Sango-chan collaborated with me."
I'm looking for a V-tuber "Shuu Sango".
A collaboration event started on the 11th of last month, and many fans are visiting.
It all started when Mr. Zhou posted a video in which he enthusiastically talked about the charm of Shima Spain Village.
This caught the attention of theme parks, and last summer, a collaboration video was released, and it became a hot topic on SNS.
Sales of the sweets introduced in the video are 25 times higher than usual.
The number of visitors from the start of the event to the end of last month has more than doubled.
How do you feel about this reaction?
I asked Zhou Sango himself.
Mr. Zhou Sango
"I didn't think it would be such a big success, but I think it would be great if Spain Village became an opportunity for even one more person to know about it.
" When he first visited, he said that he was impressed by the politeness of the work.
Mr. Zhou Sango
"I feel that it is a theme park that is very attentive to each and every thing, such as arranging the flower beds, and the staff's response to visitors. There are really no people, but people I strongly felt that it would be a waste if we weren't there.”
After the collaboration, the customer base changed.
In addition to the families that have been popular until now, the number of young generation groups has increased.
In addition, most of the visitors have been from Tokai and Kansai so far, but it is said that the number of people from distant places such as Kyushu and Tohoku has increased.
What do tourism experts think about this situation?
Associate Professor Ken Okamoto of Kinki University, who himself is a V-tuber in zombie form, evaluates it as a new form of "contents tourism" by V-tuber.
Associate Professor Ken Okamoto
“The background to this collaboration between Zhou Sango and Shima Spain Village is exactly what you call content tourism. Being a fan of Sango is the first thing. It's a righteousness, but I still have a very strong desire to support it.Even if it's a place where access is difficult in normal sightseeing, customers won't go, but the love for the content is the center. Because it has become .
On the other hand, what I'm worried about is after the period of the collaboration event with Zhouo-san is over.
There is also the fear of returning to the original "empty" theme park.
Associate Professor Ken Okamoto
“This is an opportunity. This is generally the case with content tourism, but at first people come to the site because of their interest in the content. Then it becomes very important to get a firm grasp on whether they will be satisfied and what they would like us to do more.
” I hope that you will also be interested in
Mr. Zhou Sango:
“Sango is a tourist destination in Shima Spain Village and around Shima, and there are still many things I don’t know about. increase"