China News Service, Beijing, March 10th (Reporter Xia Bin) Meng Guanglu, deputy to the National People's Congress, vice chairman of the China Federation of Literary and Art Circles, and Peking Opera artist Meng Guanglu recently told reporters when he participated in the National Two Sessions in Beijing that new platforms such as live broadcasts should be used to cultivate the tradition of youth groups. It is the right time for cultural enthusiasm to cultivate vitality for cultural inheritance.

Rangtang County, Aba Prefecture, Sichuan Province has built 47 intangible cultural heritage sites, covering Tibetan incense, Tibetan tea, Tibetan medicine, Thangka, stone carvings and other intangible cultural heritage.

The Institute of Inheritance has attracted more and more young people to touch and experience these traditional cultures that were once scattered among the people.

The picture shows thangka painter Ban Luo drawing a thangka.

Photo by China News Agency reporter An Yuan

　　Meng Guanglu said that traditional culture is the spiritual lifeblood of the Chinese nation and an important source of cultural confidence, and promoting traditional culture is an important condition for the great rejuvenation of the Chinese nation.

However, traditional culture is mostly in a "semi-silent" state, and it is mostly kept in museums, old photos, traditional festivals, and middle-aged and elderly groups. Even if it is supported and spread to a certain extent, it is often divorced from the production and life of the masses, and the ratings of opera and TV programs often appear low. , The sales of oil-paper umbrellas are not good, and it is difficult to find inheritors of folk music.

　　In his view, the dissemination of traditional culture is related to social progress and civilization inheritance. Only when it receives widespread attention from the society, attracts inheritors, the general public, and various new platforms to participate in it, especially the love and development of the younger generation, can it last forever Vitality, to realize the "living inheritance" of traditional culture.

　　In recent years, some opera, calligraphy, and Chinese music practitioners have entered the live broadcast room and performed online performances, opening up a new situation in the spread of traditional culture.

　　Ke Jun, deputy to the National People's Congress, general manager of Jiangsu Performing Arts Group, and Kunqu opera performing artist, mentioned that with the development of cultural digitization, the forms of expression of cultural works have changed. Among them, the rise of new media such as short videos and live broadcasts has become an eye-catching phenomenon , the use of new media to disseminate traditional culture has become an irreversible trend and needs to be put on the agenda.

　　Ke Jun recalled that when he first went to the UK for a performance in 2016, he rehearsed in the backcourt and did a live broadcast on Sina for the first time, which made his memory still fresh.

At the beginning of 2020, affected by the new crown epidemic, the performing arts industry with offline entities as the main operation model was also affected. Then, the art troupe made a new attempt through the live broadcast of the cloud platform and successfully created the " Cloud Theater".

These also provide some inspiration for the protection and inheritance of traditional culture.

　　Statistics show that, taking the Douyin platform as an example, in the past year, the number of its traditional cultural performances has increased by 205% year-on-year, and the total number of anchors has increased by 157% year-on-year.

Among them, there are more than 800,000 opera live broadcasts, with a cumulative viewership of over 2.5 billion, and an average audience of 3,200 per game, which is equivalent to each live broadcast of opera being a medium-sized performance.

　　Meng Guanglu said that the younger generation should be encouraged to interpret and express individualized traditional culture.

The dissemination groups of traditional culture should not be limited to opera artists, inheritors, and practitioners. They must attract young netizens and use the language of young people on the Internet to realize the re-creation of traditional culture with the atmosphere of modern life. Inheritance.

At the same time, it also encourages traditional cultural inheritors to become cultural anchors, realize self-worth, and gain social recognition.

　　Meng Guanglu believes that traditional culture is also a culture that relies on people, and the cultivation of inheritors directly plays a decisive role in the future development of traditional culture.

In the process of disseminating traditional culture, the anchor is praised by netizens for his own skills, which adds confidence and motivation to continue to inherit, and also helps to promote the good development trend of the traditional cultural industry, so as to attract more and more people to join Inheritance camp.

　　Ke Jun is particularly concerned that in the process of cultural digitization, a large number of short and medium videos, long-form popular science, and digital collections have been produced, which can be used as valuable digital assets in the cloud, but they lack unified and effective management. A lot of high-quality material is lying around.

　　On the other hand, it is difficult for cultural practitioners to benefit from digital assets.

The problem of the loss of opera talents is becoming more and more serious.

At the same time, various short videos and live broadcasts of traditional culture including operas on the Internet are also widely loved by young netizens.

　　"This enlightens us whether we can effectively integrate by building a big data platform, realize standardized management and stimulate vitality at the same time, explore and encourage opera performers to access the Internet to 'break the circle', effectively make up for the lack of economic and material treatment, and thus endow the ancient opera culture Stronger vitality will inject more momentum into the development and growth of the opera industry." Ke Jun said.

　　He suggested that with the help of the national platform, individuals and state-owned academies who meet the requirements should register their creator accounts with their real names on the "National Cultural Big Data Trading" platform, and the national big data platform will push them to new media platforms such as Douyin.

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