In the last six weeks, bottles of Tropicana fruit juice have completely disappeared from the shelves of Carrefour hypermarkets. Noticed by Olivier Dauvers according to data from A3 Distrib, the absence of the brand on the shelves would be due to tense negotiations between the two companies, reports Rayon Boissons.
The distribution of the brand's ambient fruit juice range would have fallen from 85% in January, to 0% in February. The same goes for juices in fresh rays. In question, complex negotiations between Tropicana and Carrefour as well as "big problems with the supplier", according to a source inside the group of large distribution. This quickly caused a shortage of products in stocks, then on the shelves.
Price increase called into question
Since the acquisition of Tropicana by PAI Partners in 2021, discussions have been complicated. Indeed, the very opaque positioning in France of the company would pose a problem for Carrefour. The latter considers the increase in the prices of the brand's products too significant.
But Carrefour is not the only brand to know this problem. Last September, Intermarché and the Danone group had also opposed after the increase in the prices of water marketed by the multinational, recalls Capital.
- Economy
- Crossroads
- Consumption
- Mass distribution