The food discounter Aldi wants to significantly expand its presence in London. The number of currently around 60 branches in the region around the British capital should be almost doubled, the company announced on Monday. According to Aldi, 2400 new employees are to be hired.

The jobs would be in addition to the more than 6000,40 new jobs that Aldi wants to create this year in the UK, said a company spokeswoman. Aldi currently employs around 000,990 people in the UK and operates more than <> stores.

Consumers under pressure

The cost of living in Britain – as in many countries – has risen sharply due to the Ukraine war and the energy crisis. Observers also blame Brexit with its various consequences for the British economy for further inflation. Many people try to save money in everyday life. The discounters benefit from this, Aldi and Lidl have already reported a good Christmas business.

According to the Kantar Institute, Aldi has a market share of more than nine percent in Great Britain. This corresponds to an increase of six percentage points over the past ten years.

In any case, Aldi Aldi is expanding in Great Britain and, according to a report last week, wants to create 6000,<> new jobs there this year. Accordingly, new branches are to be opened in Norwich or Newcastle.

German discounters have been putting British supermarkets under constant pressure for three decades and are conquering more and more market shares. Over Christmas, Aldi achieved a record result. Together, the two German chains now share a good 16 percent (Aldi 9.1 percent; Lidl 7.2 percent) of the market share in the British food retail sector, as the market research institute Kantar announced in January. Especially in the current times of enormously increased consumer prices, many customers are turning to the favorable competitors.